Martina Guadagno – Florence Tour Guide

The 10 most popular tour of Florence

Thanks to the guided tours with me you will be able to enjoy the masterpieces that Florence offers, art paradise and cradle of the Renaissance. In these 10 tours we will understand what Florentine vibe means and we will discover the soul of such an old and full of history city.

We will get to know an alternative and unusual side of Florence, we will walk through its little narrow streets, we will take guided tours in the palaces where Medici family lived and worked and in the most important religious places of Florence. We will find out who Michelangelo Buonarroti was, genius of the Renaissance, and see his incredible art works.

We will discover the fashionable Florence visiting the most exclusive and luxurious shops, we will learn about Tuscan craftsmanship attending artisan workshops and we will live unique shopping experiences into the world of artisan perfumes or handcrafted jewelry.

Florence itineraries are suitable for families with children, small groups and couples and can be totally customized according to your interests.


to do in Florence

Visiting Florence with a tour guide means living unforgettable experiences and fully getting in touch with the city. I have selected for you the best exclusive experiences to do with your partner or with your family as a hot air balloon ride in Tuscany or a cooking lesson in a Renaissance villa in Florence. If you are looking for alternative experiences to do in Tuscany, you can book a carriage ride or come with me to discover the unusual Florence.

You will enjoy exclusive wine tastings in the Chianti area, discover what it means to go truffle hunting in San Miniato and you will be able to taste artisanal gelato that you have made with your children. Without forgetting that there are many other artistic and cultural experiences that the city offers to its visitors: you can choose between guided tours to Florence museums, to the famous gardens and to the most important basilicas and churches, such as the Basilica of Santa Croce and the Cathedral of Santa Maria del Fiore.

Martina Guadagno – Florence Tour Guide

I am Martina Guadagno, official tour guide of Florence in Italian, English and Chinese languages and graduated in International Relations and Asian Studies.

Why choose to visit Florence with a local tour guide like me?

Thanks to my many travels and experiences abroad, I have developed a strong empathy towards others and a great ability to relate to foreign cultures. I have always loved to surround myself with people and share stories and ideas and these are some of the reasons why I have decided to become a tour guide.

Furthermore, being accompanied by a local guide is a way to establish a more authentic contact with the city and see it through the eyes of those who live there and know it thoroughly.

For your trip to Florence, I have personally created tours and experiences that are perfect for families with children, but also suitable for couples and small groups, considering both the most common and particular requests of the visitors. Many exclusive itineraries and full of history, art and tradition experiences to discover together the beauties and secrets of Florence and make you live an unforgettable trip.


shopping & fashion

Besides being a tour guide in Florence, I also work as a Personal Shopper. As an image consultant I have created exclusive shopping experiences in Florence dedicated to those who want to refine or change their look.

I will accompany you to the most beautiful luxury shops in Florence, in search of unique items and made in Italy products.

Together we will visit interesting fashion museums and discover small artisan shops that still preserve the authentic tradition of Florence craftsmanship.


Florence what else shop

In Florence What Else Shop you will find the best typical products of Tuscan craftsmanship and Florentine gastronomy, carefully selected by me and shipped to you directly by the craftsman producer. You will be able to buy Florentine leather goods, artisanal jewelry, bookbinding items, handmade ceramics and crystals and tasty food products to bring the traditions and flavors of Tuscany to every part of the world.

Best sellers products

Download your “Florence Tourist Guide” in pdf

In this short travel guide I have tried to include everything you need to know to get a first introduction on Florence, its unmissable stops and also some “hidden” and less touristy locations, as well as all the useful information to organize your travel and my travel guide tips.


Discover Florence and surroundings on the blog of

Florence, what else?

Before organizing your trip to Florence, discover here the curiosities of such a full of history and charm city, cradle of the Renaissance and home of good food.

On this blog you will find many tips I have collected over many years as a Florence tourist guide; articles that will make you discover Florence hidden gems and make your mouth water even before visiting my beautiful city!

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