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Guided tour of Gucci Museum in Florence


1 hour and 30 min



Destined for

Groups and couples


English, Chinese, Italian

Discover the story of Gucci: the most famous double G logo in the world


An interesting, guided tour of Gucci Museum in Florence to discover the story of one of the most famous designers in the world. We will begin from the origins of the brand when Guccio Gucci founder started making bags and accessories for horseback riding; then we will admire its most iconic pieces which have become worldwide must-haves thanks to their style and their high-quality materials; up to the birth of Gucci logo, original and particular acronym that made the brand recognizable and unforgettable.

The rooms of Palazzo della Mercanzia, a fourteenth-century palace located in Piazza della Signoria, exhibit the most representative pieces of this Florentine brand including trunks, briefcases, bags and leather accessories, thanks to which it is possible to retrace the various stages and evolutions of Gucci fame.

The guided tour of Gucci Museum in Florence will let you understand better the essence and symbolism of the brand. As a matter of fact, in Gucci designs nothing is left to chance: each line, decoration and color combination refers to something else and has been created for a precise purpose in order to make the brand iconic and unmistakable.

Even a single small Gucci accessory is able to transform a simple outfit into an extremely refined and fashionable one and this is precisely one of the characteristics that made it irresistible in the eyes of Hollywood actresses and famous people.

As Gucci designers, Gucci Museum also appears innovative, expressive and visionary and will allow you to have an alternative and interesting experience into the world of Made in Italy, perfect if you love Italian fashion and luxury brands.

At the end of the guided tour you can also spend some time in the Gucci boutique on the ground floor where you can buy unique pieces, such as bags, sunglasses and shoes  made exclusively for this location.


Why book the Florence Gucci Museum experience with a local guide?



  • With official Florence Tourist Guide
  • 100% customizable
  • A journey through the history of Gucci brand from its origins until today
  • Possibility to buy unique pieces in Gucci boutique inside the museum
  • An alternative and interesting experience perfect if you love Italian high fashion

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